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Freelance work
WOA 

As I freelancer I currently working as a Designer for eco-friendly and bio-degradable British 

start-up brand “WOA –WALKING ON AIR” 


“WALKING ON AIR” is an award winner, eco-friendly, and bio-degradable footwear and 

accessories brand to launch in the UK as well as the USA in the summer of 2021. 

My responsibilities as a Designer involve for all aspects of the brand creation, personality and other key brand characteristics such as: 

Brand logo, Website and social media imagery, packaging and other brand related solutions. The 

product design side of the business include bio-TPU, Cactus, Pineapple and Apple leather, modular 

rain boots, and shoes as well as their signature bio-degradable overshoes or removable soles. 

WOA-brand-profile_02_300dpi.jpg

 Brand Identity

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The start of the idea

first-id-sole.jpg
sole-colours.jpg
3d-sole.jpg
Packing bag_01.png

Packing box for rain boots

Woa 2in1 foldable R B shoebox_01.png
Woa 2in1 foldable R B shoebox_02.png
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© 2018 by RUBEN ORELLANA

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