WOA LTD – Walking on Air

Designer/ Consultant
-Responsible for all aspects of the brand creation, such as image, personality and other key brand characteristics. 

-Managing the product design whilst supporting the manufacturing team in order to deliver a high quality product. 

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InterSport AB

SeniorDesigner
-Responsible for women´s, men´s sportswear and children´s sportswear

-Managed market research and trends in order to define seasonal looks for the full apparel range

-Managed and communicated the collection’s concept whilst managing the relation with Pattern cutters manufacturers and other stakeholders.

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MQ Retail AB
SeniorDesigner

MQ with 120 stores across Sweden has internal brands where I was responsible for 2 brands for 6 years.
During that time, I was responsible for
Dobber3 years, Bondelid3 years, Emilio5 years, and started a new brand Visual Clothing Project1 year.

All brands are full concepts, in the mid-market price.
with delivery of approximately +200 articles / year per brand.
The position as concept designer was entirely responsible for all aspects of the brand, such as creative, design and visual.

The team consisted of Product Manager and Assistants, Design Assistant, Graphic Designer, Pattern Designer and a Controller / Planner.

My assignments
-The creative responsibility for commercial and coordinated collections, in both vision, design and expression.
- Identify, analyze, trends and themes for each brand.
- Responsible for all seasonal fabric, design, concept and colour direction.
- Create flat sketches techpack, product details.
-Attend various trade shows and competitive shopping and trend trips overseas.
-Travel overseas to visit factories
- Get info weekly sale list, analyze, take action.
-Attending and actively participating in fittings
- Lead assistant designers, Graphic designer in adjusting to changing priorities and developed their skills.
- I presented the collection to the marketing department, PR for campaign work and to the visual team to get the garments merchandise with the creative direction and look properly
www.mq.se  www.visualclothingproject.com

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JC Jeans Company
Senior Designer
Designed two brands
Size 8 Needle + Marwin-male
www.jc.se

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JC Jeans Company
Menswear Designer 
Designer for JC-male + Marwin-male
www.jc.se

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Brothers
Design assistan for Brothers
www.brothers.se

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KappAhl
Design assistant for 6 months, at women & menswear 
department. From October 2004 menswear department.
From January 2006 I have been designer of jersey & knit
www.kappahl.com

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Valerie Campbell
Freelance designer for Supermodel Naomi Campbell´s 
mother Valerie. Creating own label for Valerie to be
launched in the fashion industry for the autumn/winter
collection 1999

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Reggie & Co.
Pattern cutting

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Betty Jackson
Production and
Technical departments.
Worked at London Fashion 
Week show S/S 99 and A/W 99

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MedieInstitutet
Digital Content Designer
Digital Graphic design, Motion design, app design, UI.

Borås Yrkershögskola
3D Garment technical designer, CLO3D (Marvelous design)
Digital fashion, 3D fashion visualisation, Techpack in Clo-set,
Redering, Lightnig teqniques, Character animations with Mixamo

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Gothenburg’s University
Pattern cutting course advanced level 10p.

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University of the Arts London
London College of Fashion
Bachelor’s degree
BA (hons)Design Technology for the 
Fashion Industry, Womenswear.
Fashion designer

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Photography and life Drawing

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Accademia Italiana Arte Moda & Design (Italy)
Design, Fashion illustration 
and pattern cutting

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Teko center
Tailoring

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Frölunda gymnasiet
Swedish student exam, Economy

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Swedish, Spanish
English, Italian

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Adobe Photoshop, Illustrator, Indesign, XD, After Effects,
Microsoft Office, Word, PowerPoint, Outlook, PLM.
Clo3D, Marvelous Designer

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The Arts, Fashion, Music, Technology, Cinema, Social Medias and Sport & Fitness